Having been a business owner myself, I can attest to the rising costs and problems associated with running a business in this day in age. As we come closer to running our lives in the digital sphere, it is more important than ever that we as business people pay close attention to how we are conducting our business and handling our unique challenges. Whether you operate solely online or a mix or you market to consumers or to business, these are some of the most common challenges that I have seen among my competitors and peers.
Not a Unique Product
What are you selling or offering? No matter if it is a service or physical product, it should have a unique market and niche. While you can hope to differentiate yourself from your competitors by use of marketing, it is much easier on the consumer to give them something unique to begin with. If you sell leather bracelets and 10 other sites also sell leather bracelets, what sets you apart? Do you offer unique colors, customization options, or are you simply at a lower cost? If you have competitors at every angle, you may want to offer a discount such as free shipping or a coupon code for multiple purchases, to entice customers to choose you. Remember, the power of the internet can help and hurt you. Just as easily as a customer can find your product, they can read reviews and search for your competitors. Give them a reason to choose you!
Not a Unique Product
What are you selling or offering? No matter if it is a service or physical product, it should have a unique market and niche. While you can hope to differentiate yourself from your competitors by use of marketing, it is much easier on the consumer to give them something unique to begin with. If you sell leather bracelets and 10 other sites also sell leather bracelets, what sets you apart? Do you offer unique colors, customization options, or are you simply at a lower cost? If you have competitors at every angle, you may want to offer a discount such as free shipping or a coupon code for multiple purchases, to entice customers to choose you. Remember, the power of the internet can help and hurt you. Just as easily as a customer can find your product, they can read reviews and search for your competitors. Give them a reason to choose you!